TIMEPIECES · JAPONISTA UNIVERSE
TAG Heuer: Chronographs from Saint-Imier
Edouard Heuer opened his workshop in Saint-Imier in 1860, and the house built its name on chronographs and timing instruments. The Carrera arrived in 1963, named after the Carrera Panamericana road race, and the square-cased Monaco followed in 1969 as one of the first automatic chronographs. The name became TAG Heuer in 1985.
Collectors follow the lineage closely: early Heuer-signed pieces, the Carrera and Monaco references, and the Formula 1, Aquaracer and Link families that carried the brand into the modern era. Each piece here is recorded by reference, dial and case condition, movement state and the completeness of its box and papers.
Japan has long been one of the brand’s strongest markets, so well-kept examples with original packaging turn up regularly.
The Hunting Salon™
If you are looking for a particular TAG Heuer reference, the Hunting Salon™ can assist discreetly with search, verification and shipping.
Curator’s note: Read Collectible Watches from Japan and browse Collectible Watches. Continue with the Fashionista Bible and the collector guides.
Frequently asked questions
When did the Carrera launch?
In 1963, named after the Carrera Panamericana race.
Do boxes and papers matter?
Yes; see What Makes a Full Set?
Do you ship worldwide?
Yes. Duties vary by destination; see Import Duties on Luxury Goods from Japan.
Index terms: tag heuer · heuer carrera · tag heuer monaco · tag heuer chronograph · tag heuer formula 1 · tag heuer aquaracer · swiss chronograph · edouard heuer
