Blog
Toyo Enterprise: The Quiet Giant Behind Japan’s...
Toyo Enterprise is the quiet force behind some of Japan’s most legendary heritage labels—Tailor Toyo, Sun Surf, Buzz Rickson’s, Sugar Cane, and GOLD. From postwar souvenir jackets to museum-grade aloha...
Toyo Enterprise: The Quiet Giant Behind Japan’s...
Toyo Enterprise is the quiet force behind some of Japan’s most legendary heritage labels—Tailor Toyo, Sun Surf, Buzz Rickson’s, Sugar Cane, and GOLD. From postwar souvenir jackets to museum-grade aloha...
Contemporary Japanese Souvenir Jacket Brands
The sukajan isn’t one category—it’s a living spectrum. In 2025, the “souvenir jacket” exists as heritage reproduction, Tokyo street-lux statement, craft-remix textile philosophy, and global collaboration vehicle—all sharing one silhouette,...
Contemporary Japanese Souvenir Jacket Brands
The sukajan isn’t one category—it’s a living spectrum. In 2025, the “souvenir jacket” exists as heritage reproduction, Tokyo street-lux statement, craft-remix textile philosophy, and global collaboration vehicle—all sharing one silhouette,...
What is Japan's soft-power?
Japan’s soft power is one of the most influential forces in global culture—built not on military might, but on aesthetics, philosophy, craftsmanship, anime, cuisine, and quiet diplomacy. This article explores...
What is Japan's soft-power?
Japan’s soft power is one of the most influential forces in global culture—built not on military might, but on aesthetics, philosophy, craftsmanship, anime, cuisine, and quiet diplomacy. This article explores...
What exactly is "Amekaji"
Amekaji blends American casual roots with Japanese craftsmanship and street culture. Learn how this hybrid style evolved from workwear to one of Japan’s most influential fashion identities.
What exactly is "Amekaji"
Amekaji blends American casual roots with Japanese craftsmanship and street culture. Learn how this hybrid style evolved from workwear to one of Japan’s most influential fashion identities.
Souvenir Jacket Styling Game: How to Style a Su...
Styling a sukajan isn’t just about choosing clothes — it’s about balancing rebellion, heritage, and modern identity. This guide explores how to wear Japan’s iconic souvenir jacket with confidence, from...
Souvenir Jacket Styling Game: How to Style a Su...
Styling a sukajan isn’t just about choosing clothes — it’s about balancing rebellion, heritage, and modern identity. This guide explores how to wear Japan’s iconic souvenir jacket with confidence, from...
Revisiting the Cultural and Cool-tural Signific...
The sukajan—Japan’s iconic souvenir jacket—is more than satin and embroidery. Born in post-war Yokosuka, it has evolved from military keepsake to subculture symbol, luxury collectible, and wearable archive of Japanese...
Revisiting the Cultural and Cool-tural Signific...
The sukajan—Japan’s iconic souvenir jacket—is more than satin and embroidery. Born in post-war Yokosuka, it has evolved from military keepsake to subculture symbol, luxury collectible, and wearable archive of Japanese...