Tadanori Yokoo Shimaya Dashi no Moto Advertising Poster 1978, Deep-Sea Divers Collage, B2 Offset
Tadanori Yokoo Shimaya Dashi no Moto Advertising Poster 1978, Deep-Sea Divers Collage, B2 Offset
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A guide for this piece: about $311, based on the 10% US charge on the declared value of goods made in Japan.
The final figure is set by US Customs and depends on where the piece was made and the kind of object it is. Many antiques over a century old carry no ordinary duty; most jewellery and leather goods add a single-digit rate.
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Every piece is measured by hand, in centimetres as Japan measures. Please allow 1–2 cm (about ½ inch) for the give of the material and the hand that held the tape.
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Condition report
Honest Wear
- Giftable
- Mint
- Excellent
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- Good
- Honest Wear
- As Found
Soup stock, by way of the sea floor
Yokoo sells a kitchen staple with divers, a drowned palace and a flying saucer. The yellow outlines against black give it the charge of a comic panel. A taped tear at the top is stated plainly.
Best for: Collectors of Yokoo posters and Japanese advertising design
Condition notes
A 2 cm tear at the upper edge with tape repair on the reverse, a few spots on the reverse, toning, edge wear and rolling creases.
No pin holes are reported.
Grades, ratings and commentary are given to the best of our ability, knowledge and experience, and condition remains partly a matter of personal perception. What we stand behind without qualification is authenticity, truthful description and provenance, to the best of our knowledge. How we grade
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An advertising poster for Shimaya Dashi no Moto soup stock, designed by Tadanori Yokoo in 1978. Its slogan translates as cooking is a matter of the heart, and Yokoo answers it with an undersea dream printed in offset at B2 size.
The Piece
Three divers in brass helmets stand with their backs to the viewer, outlined in acid yellow against black. Before them the sea opens onto a red-roofed palace on the ocean floor, with a flying saucer, a fork of lightning, drifting fish and a pale figure floating overhead. Coral burns red at the right, and curtains of green weed frame the scene.
The product mark sits small in the lower corner, and the printed credit Tadanori Yokoo runs along the foot of the sheet. It is commercial work treated with complete artistic freedom.
Details
- Designer: Tadanori Yokoo
- Client: Shimaya, for Dashi no Moto soup stock
- Date: 1978
- Medium: Offset print on paper
- Sheet: About 72.8 x 51.5 cm (28.7 x 20.3 in), B2
- Presentation: Unframed loose sheet
- Pin holes: None
- Origin: Japan
Condition
- A tear of about 2 cm at the upper edge, repaired with tape on the reverse.
- A few spots on the reverse.
- Toning, light soiling, edge wear and rolling creases; an old paper scent is noted.
Condition grade C (visible age and wear) on the Japanese scale; see Japanese condition ranks, explained.
Authenticity & Care
A team of curators reviews each piece from photographs before it is offered. Keep the sheet away from direct sun and damp.
Delivery from Japan
The sheet travels flat between rigid boards, never tubed or folded, and is packed by hand in Japan. Shipping is quoted and agreed with you before purchase, weighing EMS, then FedEx, then air cargo, all insured and tracked. Duties and taxes, where applicable, are payable on arrival. Every sale is final; please ask anything you wish to know before you buy, and see our published policy.
Questions are welcome before purchase, and each one is answered personally. See more from Japanese artists in our archive, or browse what has just arrived.
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Collectors also search: Tadanori Yokoo Shimaya poster · Yokoo 1978 poster · Yokoo divers collage
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