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![About Toyo Enterprise](http://japonista.com/cdn/shop/articles/TT_image_20210213_001-min.webp?v=1694257706&width=533)
About Toyo Enterprise
Toyo Enterprise is a clothing manufacturer founded in Sumida Ward, Tokyo, in 1965. Its predecessor, a company called "Koshokusha," was established in the 1940s and initially engaged in the trade...
About Toyo Enterprise
Toyo Enterprise is a clothing manufacturer founded in Sumida Ward, Tokyo, in 1965. Its predecessor, a company called "Koshokusha," was established in the 1940s and initially engaged in the trade...
![Contemporary Japanese Souvenir Jacket Brands](http://japonista.com/cdn/shop/articles/a0004337_parts_5e91706f54de2.webp?v=1694332858&width=533)
Contemporary Japanese Souvenir Jacket Brands
Japanese souvenir jackets, also known as "sukajan" or "souvenir sukajan," have gained popularity for their unique embroidered designs and cultural significance. These jackets originated in post-World War II Japan and...
Contemporary Japanese Souvenir Jacket Brands
Japanese souvenir jackets, also known as "sukajan" or "souvenir sukajan," have gained popularity for their unique embroidered designs and cultural significance. These jackets originated in post-World War II Japan and...
![What is Japan's soft-power?](http://japonista.com/cdn/shop/articles/tokyo-japan.jpg?v=1693496493&width=533)
What is Japan's soft-power?
The term soft power was coined by Joseph Nye, an American political scientist in the 1990s.He describes soft power as “the ability to achieve goals through attraction rather than coercion.”...
What is Japan's soft-power?
The term soft power was coined by Joseph Nye, an American political scientist in the 1990s.He describes soft power as “the ability to achieve goals through attraction rather than coercion.”...
![What exactly is "Amekaji"](http://japonista.com/cdn/shop/articles/ins-2023-new-menwomen-amekaji-multi-pockets-cargo-jumpsuit-overall-lo.jpg?v=1693495037&width=533)
What exactly is "Amekaji"
"Amekaji" is a fashion style that combines elements of American casual wear (often referred to as "American style") and Japanese fashion aesthetics. The term itself is a portmanteau of "American"...
What exactly is "Amekaji"
"Amekaji" is a fashion style that combines elements of American casual wear (often referred to as "American style") and Japanese fashion aesthetics. The term itself is a portmanteau of "American"...
![Souvenir Jacket Styling Game: How to Style a Sukajan](http://japonista.com/cdn/shop/articles/2016081512355625991_sbig.webp?v=1693495706&width=533)
Souvenir Jacket Styling Game: How to Style a Su...
Styling a sukajan, or Japanese souvenir jacket, can be a fun and creative process that allows you to combine traditional and contemporary elements in your outfit. Here are some tips...
Souvenir Jacket Styling Game: How to Style a Su...
Styling a sukajan, or Japanese souvenir jacket, can be a fun and creative process that allows you to combine traditional and contemporary elements in your outfit. Here are some tips...
![Revisiting the Cultural and Cool-tural Significance of the Mighty Sukajan Souvenir Jacket](http://japonista.com/cdn/shop/articles/Louis-Vuitton-collage1.jpg?v=1693335560&width=533)
Revisiting the Cultural and Cool-tural Signific...
The Japanese sukajan, or souvenir jacket, holds several layers of significance that have evolved over time: Cultural Fusion: The sukajan's most notable significance lies in its embodiment of cultural fusion....
Revisiting the Cultural and Cool-tural Signific...
The Japanese sukajan, or souvenir jacket, holds several layers of significance that have evolved over time: Cultural Fusion: The sukajan's most notable significance lies in its embodiment of cultural fusion....