Collection: American Casual (Amekaji) and Wagara Fashion

"Amekaji" is a term that originates from Japanese fashion culture and is a portmanteau of two Japanese words: "American" and "casual." It refers to a fashion style and subculture in Japan that draws inspiration from American casual and streetwear fashion. Amekaji fashion typically incorporates elements of American workwear, sportswear, and street style into Japanese clothing.

Key characteristics of amekaji fashion include:

1. Denim: Amekaji fashion often features a strong emphasis on denim, including jeans, jackets, and shirts. High-quality denim, often with a rugged and distressed appearance, is a hallmark of the style.

2. Graphic Tees: Graphic T-shirts with various prints, logos, and designs inspired by American pop culture, sports teams, and brands are commonly worn in amekaji style.

3. Casual Outerwear: Amekaji enthusiasts frequently wear casual outerwear such as hoodies, sweatshirts, varsity jackets, and parkas, often featuring sporty or collegiate aesthetics.

4. Footwear: Sneakers, boots, and other casual footwear are integral to the amekaji look. Vintage-style sneakers and rugged work boots are popular choices.

5. Accessories: Accessories like baseball caps, beanies, and belts are often incorporated to complete the ensemble.

6. Layering: Layering is a common practice in amekaji fashion, with individuals combining various pieces to achieve a relaxed and layered appearance.

7. Mix of High and Low Fashion: Amekaji enthusiasts may mix high-end and affordable fashion items to create a unique and personalized style.

It's important to note that amekaji is just one of many subcultures within Japanese fashion, and it specifically focuses on an American-inspired casual aesthetic. This style reflects Japan's appreciation for American pop culture and its ability to reinterpret and incorporate foreign fashion trends into its own unique fashion landscape.

As with many fashion subcultures, amekaji is not static and evolves over time, influenced by trends, individual creativity, and the fusion of various cultural elements.