{"product_id":"horikawa-jumbo-kasei-daio-jumbo-mars-king-new-action-toy-original-box-japan-early-1970s","title":"Robot Jumbo Kasei Daio «Mars King» de Horikawa, a pilas, juguete New Action, hojalata, caja original, principios de la década de 1970","description":"\u003cdiv class=\"jp-product\" data-world=\"Pop \u0026amp; Play\"\u003e\n\u003cp class=\"jp-lede\"\u003eJumbo Kasei Daio, known internationally as Jumbo Mars King, belongs to the theatrical end of Horikawa's work: a 30 cm battery robot programmed to walk, stop, open its chest, fire a projecting gun with light and sound, rotate and walk on. This early 1970s example keeps its original Japanese box; its mechanism is untested.\u003c\/p\u003e\n\u003ch2\u003eThe Piece\u003c\/h2\u003e\n\u003cp\u003eStanding approximately 30 cm, the robot pairs the massive rectangular proportions of Japanese mechanical robots with an elaborate sequence of movement, illumination and simulated weapon action, giving it far greater physical presence than the compact clockwork robots of the same period. A tall red body rises from heavy black feet; a compact head with dark optical elements and small metallic details sits above a chest crowded with electronic-style graphics, printed controls, simulated instruments and mechanical panels. Nothing suggests agility; everything suggests power, and the body reads as a machine cabinet able to house motors, gears, switches, lamps and sound-producing components.\u003c\/p\u003e\n\u003cp\u003eThe model was engineered around a programmed sequence: the robot advances, stops, opens its chest door, projects a gun mechanism with flashing light and machine-gun sound, rotates its upper body several times, then closes and resumes walking. Earlier mechanical toys usually presented one dominant trick; Jumbo Mars King strings events together like an actor following stage directions. The chest turns from a technological control surface into a door that reveals concealed machinery, the weapon is produced mechanically rather than carried as decoration, and the upper body turns independently above the heavy lower body with an almost turret-like character. Movement, sound and light are layered into a multi-stage spectacle meant to unfold over time, which is why complete operating examples are considerably more desirable than static survivors.\u003c\/p\u003e\n\u003cp\u003eHorikawa consistently treated robots as vehicles for mechanical ideas, experimenting with visible gear trains, television screens, illuminated internal scenes, sparking mechanisms, projecting weapons, rotating bodies, walking mechanisms, sound effects and programmed action. Its robots tend to reveal something: the Gear Robot its gears, a television robot a moving screen, a Monster Robot a creature, and Jumbo Mars King its concealed weaponry. Read conceptually, the lineage runs from the Gear Robot, where machinery becomes visible, through the Television Robot, where imagery becomes mechanical spectacle, and Mars King, where sound, light and action become programmed theatre, to the Monster Robot, where transformation becomes narrative.\u003c\/p\u003e\n\u003cp\u003eKasei Daio, literally “Mars King”, names a recognizable branch of Japanese robot culture, with period Japanese-market examples under related names and configurations including Kasei Daio, New Kasei Daio and Jumbo Kasei Daio. The Jumbo version's larger scale and elaborate mechanical sequence give it a commanding place in the family; a surviving collector video of the 1970s Jumbo Kasei Daio records the same approximate scale and programmed walking, chest opening, illumination and rotating action. Its construction of tinplate, rubber and polystyrene records the early-1970s transition in which molded plastics joined folded, lithographed sheet metal, allowing shapes that would have been difficult or costly to form in metal while keeping the visual authority of the tin robot. It stands between two manufacturing worlds.\u003c\/p\u003e\n\u003cp\u003eThe original carton presents Jumbo Kasei Daio against a dark science-fiction field of vivid rays, celestial imagery and mechanical action beneath large Japanese title typography, with side panels reinforcing the robot's identity and action. Like many vintage Japanese robot boxes it works almost as a miniature film poster, establishing scale, atmosphere and narrative: the toy stands 30 cm high, but on the box it becomes enormous. Seen without nostalgia, the whole is a small electromechanical performance sculpture that occupies space, changes configuration, produces sound and alters light.\u003c\/p\u003e\n\u003ch2\u003eDetails\u003c\/h2\u003e\n\u003cul class=\"jp-details\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaker:\u003c\/strong\u003e Horikawa Toy, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModel:\u003c\/strong\u003e Jumbo Kasei Daio (Jumbo Mars King)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLine\/Series:\u003c\/strong\u003e New Action Toy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEra:\u003c\/strong\u003e Early 1970s\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Tinplate, rubber and polystyrene components\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Red upper body and legs, black lower feet, metallic and printed mechanical details\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeasurements:\u003c\/strong\u003e Height 30 cm (11.8 in) · Width 18 cm (7.1 in) · Depth 12 cm (4.7 in), approx.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncluded:\u003c\/strong\u003e Original illustrated Japanese box\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower:\u003c\/strong\u003e Two D-cell batteries\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgrammed Action:\u003c\/strong\u003e Walking sequence, then chest-door opening, projecting gun with flashing light and machine-gun sound, rotating upper body, and return to walking\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCondition\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuthentic vintage condition with age-related wear, accompanied by its original illustrated box; the red, black and metallic design remains visually substantial for display.\u003c\/li\u003e\n\u003cli\u003eSurface wear, scratches, rubbing, marks, minor soiling and other evidence consistent with long-term preservation.\u003c\/li\u003e\n\u003cli\u003eThe box shows age-related storage wear including surface rubbing, creases, edge and corner wear and discoloration.\u003c\/li\u003e\n\u003cli\u003eThe battery-operated mechanism is presently untested; walking, chest-opening, projecting-gun, illumination, sound and rotating-body actions are the original programmed features of the model rather than present operational guarantees. The photographs give the fullest record of condition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuthenticity \u0026amp; Care\u003c\/h2\u003e\n\u003cp\u003eDimensions and configuration align with documented examples of the Jumbo Kasei Daio: a specialist Japanese record of an early-1970s Horikawa example of approximately 300 mm, and another documented example of approximately 30 × 18 × 12 cm. Every piece is examined and documented in Japan before dispatch and is offered with the Japonista authenticity guarantee.\u003c\/p\u003e\n\u003ch2\u003eDelivery from Japan\u003c\/h2\u003e\n\u003cp\u003ePacked by hand in Japan and shipped insured and tracked by EMS or an equivalent express service. Import duties and taxes, where applicable, are payable on arrival. Returns follow our \u003ca href=\"\/es\/policies\/refund-policy\"\u003epublished policy\u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"jp-closing\"\u003e\n\u003cp\u003eConsidered offers are welcome through Send an Offer, and each one is reviewed personally.\u003c\/p\u003e\n\u003cp\u003eContinue browsing: \u003ca href=\"\/es\/collections\/japanese-toys-cross-cultural\"\u003eVintage Toys\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"jp-related\"\u003eRelated pieces: \u003ca href=\"\/es\/products\/horikawa-smoking-engine-robot-tin-toy-japan-showa-boxed\"\u003eHorikawa Smoking Engine tin space robot\u003c\/a\u003e · \u003ca href=\"\/es\/products\/1970-horikawa-gear-robot-with-original-box-japanese-tin-wind-up-robot-with-moving-gears\"\u003eHorikawa Gear Robot with original box\u003c\/a\u003e · \u003ca href=\"\/es\/products\/horikawa-gear-robot-japanese-red-eye-green-leg-variant-original-box-early-1970s\"\u003eHorikawa Gear Robot red-eye Japanese variant\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"jp-cta\" data-world=\"Pop \u0026amp; Play\"\u003e\n\u003cp class=\"jp-cta-eyebrow\"\u003eToy Box Requests\u003c\/p\u003e\n\u003cp\u003eHunting a particular robot, kaiju, figure or model? The Hunting Salon™ searches Japan’s collector shops and private collections, and the Deputy Vault™ secures a piece you have already found. \u003ca href=\"\/es\/pages\/hunting-salon%E2%84%A2\"\u003eBegin a Hunting Salon™ request →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"jp-search\"\u003eCollectors also search: horikawa jumbo mars king · jumbo kasei daio robot · horikawa mars king robot · 1970s battery operated robot japan · kasei daio tin robot box · horikawa new action toy · japanese robot with chest gun\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Horikawa","offers":[{"title":"Default Title","offer_id":53963090723109,"sku":null,"price":480.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8829\/6229\/files\/A-marsrobot_1_29e274aa-8bb3-42f3-82ce-4f1a51b7421a.png?v=1791210238","url":"https:\/\/japonista.com\/es\/products\/horikawa-jumbo-kasei-daio-jumbo-mars-king-new-action-toy-original-box-japan-early-1970s","provider":"Japonista","version":"1.0","type":"link"}