{"product_id":"tadanori-yokoo-shimaya-dashi-no-moto-1978-advertising-poster-b2","title":"Tadanori Yokoo Shimaya Dashi no Moto Advertising Poster 1978, Deep-Sea Divers Collage, B2 Offset","description":"\u003cdiv class=\"jp-product\" data-world=\"Japan Luxury Archive\"\u003e\n\u003cp class=\"jp-lede\"\u003eAn advertising poster for Shimaya Dashi no Moto soup stock, designed by Tadanori Yokoo in 1978. Its slogan translates as cooking is a matter of the heart, and Yokoo answers it with an undersea dream printed in offset at B2 size.\u003c\/p\u003e\n\u003ch2\u003eThe Piece\u003c\/h2\u003e\n\u003cp\u003eThree divers in brass helmets stand with their backs to the viewer, outlined in acid yellow against black. Before them the sea opens onto a red-roofed palace on the ocean floor, with a flying saucer, a fork of lightning, drifting fish and a pale figure floating overhead. Coral burns red at the right, and curtains of green weed frame the scene.\u003c\/p\u003e\n\u003cp\u003eThe product mark sits small in the lower corner, and the printed credit Tadanori Yokoo runs along the foot of the sheet. It is commercial work treated with complete artistic freedom.\u003c\/p\u003e\n\u003ch2\u003eDetails\u003c\/h2\u003e\n\u003cul class=\"jp-details\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesigner:\u003c\/strong\u003e Tadanori Yokoo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClient:\u003c\/strong\u003e Shimaya, for Dashi no Moto soup stock\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate:\u003c\/strong\u003e 1978\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium:\u003c\/strong\u003e Offset print on paper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSheet:\u003c\/strong\u003e About 72.8 x 51.5 cm (28.7 x 20.3 in), B2\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePresentation:\u003c\/strong\u003e Unframed loose sheet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePin holes:\u003c\/strong\u003e None\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Japan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCondition\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA tear of about 2 cm at the upper edge, repaired with tape on the reverse.\u003c\/li\u003e\n\u003cli\u003eA few spots on the reverse.\u003c\/li\u003e\n\u003cli\u003eToning, light soiling, edge wear and rolling creases; an old paper scent is noted.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCondition grade \u003cstrong\u003eC (visible age and wear)\u003c\/strong\u003e on the Japanese scale; see \u003ca href=\"\/de\/blogs\/news\/japanese-condition-ranks-explained\"\u003eJapanese condition ranks, explained\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eAuthenticity \u0026amp; Care\u003c\/h2\u003e\n\u003cp\u003eA team of curators reviews each piece from photographs before it is offered. Keep the sheet away from direct sun and damp.\u003c\/p\u003e\n\u003ch2\u003eDelivery from Japan\u003c\/h2\u003e\n\u003cp\u003eThe sheet travels flat between rigid boards, never tubed or folded, and is packed by hand in Japan. Shipping is quoted and agreed with you before purchase, weighing EMS, then FedEx, then air cargo, all insured and tracked. Duties and taxes, where applicable, are payable on arrival. Every sale is final; please ask anything you wish to know before you buy, and see our \u003ca href=\"\/de\/policies\/refund-policy\"\u003epublished policy\u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"jp-closing\"\u003e\u003cp\u003eQuestions are welcome before purchase, and each one is answered personally. See more from \u003ca href=\"\/de\/collections\/upcoming-japanese-artists\"\u003eJapanese artists in our archive\u003c\/a\u003e, or browse what has \u003ca href=\"\/de\/collections\/just-arrived\"\u003ejust arrived\u003c\/a\u003e.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"jp-cta\" data-world=\"Japan Luxury Archive\"\u003e\n\u003cp class=\"jp-cta-eyebrow\"\u003eConcierge\u003c\/p\u003e\n\u003cp\u003eLooking for another Yokoo advertising poster of the 1970s? Our Hunting Salon™ finds, inspects and delivers it from Japan's private collections. \u003ca href=\"\/de\/pages\/hunting-salon%E2%84%A2\"\u003eBegin a Hunting Salon™ request\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp class=\"jp-search\"\u003eCollectors also search: Tadanori Yokoo Shimaya poster · Yokoo 1978 poster · Yokoo divers collage\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Tadanori Yokoo","offers":[{"title":"Default Title","offer_id":54482495602981,"sku":"JP-CL-S654416848","price":3110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8829\/6229\/files\/tadanori-yokoo-shimaya-dashi-no-moto-1978-advertising-poster-b2-01.jpg?v=1794582437","url":"https:\/\/japonista.com\/de\/products\/tadanori-yokoo-shimaya-dashi-no-moto-1978-advertising-poster-b2","provider":"Japonista","version":"1.0","type":"link"}